Dynamic game plans: Using gamification to entrain strategic renewal with environmental velocity

Ian McCarthy, Kirk Anton Plangger, Karen Robson, Jan Kietzmann, Leyland Pitt

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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Abstract

The strategic renewal literature recognizes that organizations should employ some form of management control system to ensure that their strategic goals and related capabilities are aligned with their environmental conditions, such as the dynamics of environmental change. This chapter focuses on these issues. Using gamification as a management control approach for strategic renewal and environmental velocity to characterize industry dynamics, we explain how a gamified strategic renewal approach can be used to direct and adjust the pace of two different organizational behaviors–exploitation and exploration—to attain strategic renewal suited to different environmental velocity types.
Original languageEnglish
Title of host publicationStrategic Renewal: Core Concepts, Antecedents, and Micro Foundations
EditorsAybars Tuncdogan, Adam Lindgreen, Henk Volberda, Frans van den Bosch
PublisherRoutledge
Chapter5.5
ISBN (Print)1472486471
Publication statusPublished - 15 Apr 2019

Keywords

  • strategic renewal
  • gamification
  • industry velocity
  • change
  • management control systems
  • entrainment

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