Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better

Sankar Sen; CB Bhattacharya; Kristin  Lindrud; Silvia  Bellezza; Yann  Cornil; Shuili Du; Shreyans  Goenka; Katharina Husemann; Eric J.  Johnson; Cait  Lamberton; Gergana  Nenkov; Remi  Trudel; Katherine  White; Karen Page  Winterich

doi:10.51300/JSM-2024-121

Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better

Sankar Sen^*, CB Bhattacharya, Kristin Lindrud, Silvia Bellezza, Yann Cornil, Shuili Du, Shreyans Goenka, Katharina Husemann, Eric J. Johnson, Cait Lamberton, Gergana Nenkov, Remi Trudel, Katherine White, Karen Page Winterich

^*Corresponding author for this work

Marketing : King's Business School

Research output: Contribution to journal › Comment/debate › peer-review

Abstract

The urgent need to address unsustainable consumption practices has become increasingly evident. While much traditional consumer behavior research serves to stimulate consumption, the focus needs to shift towards encouraging more sustainable consumption patterns. This commentary synthesizes insights from a roundtable discussion at the 2023 Society for Consumer Psychology Conference, which comprised an explo-ration of novel, creative, actionable, and theoretically sound avenues for getting people to consume less, consume better. The commentary tackles three essential questions: (1) What do we mean by consuming less, consuming better? (2) Who is/are responsible for such behaviors? (3) How do we get people to consume less, consume better? In doing so, it lays out several future research directions.

Original language	English
Pages (from-to)	30-42
Number of pages	13
Journal	Journal of Sustainable Marketing
Volume	5
Issue number	1
DOIs	https://doi.org/10.51300/JSM-2024-121
Publication status	Published - 19 Jun 2024

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10.51300/JSM-2024-121

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title = "Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better",

abstract = "The urgent need to address unsustainable consumption practices has become increasingly evident. While much traditional consumer behavior research serves to stimulate consumption, the focus needs to shift towards encouraging more sustainable consumption patterns. This commentary synthesizes insights from a roundtable discussion at the 2023 Society for Consumer Psychology Conference, which comprised an explo-ration of novel, creative, actionable, and theoretically sound avenues for getting people to consume less, consume better. The commentary tackles three essential questions: (1) What do we mean by consuming less, consuming better? (2) Who is/are responsible for such behaviors? (3) How do we get people to consume less, consume better? In doing so, it lays out several future research directions.",

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AU - Bellezza, Silvia

AU - Cornil, Yann

AU - Du, Shuili

AU - Goenka, Shreyans

AU - Husemann, Katharina

AU - Johnson, Eric J.

AU - Lamberton, Cait

AU - Nenkov, Gergana

AU - Trudel, Remi

AU - White, Katherine

AU - Winterich, Karen Page

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AB - The urgent need to address unsustainable consumption practices has become increasingly evident. While much traditional consumer behavior research serves to stimulate consumption, the focus needs to shift towards encouraging more sustainable consumption patterns. This commentary synthesizes insights from a roundtable discussion at the 2023 Society for Consumer Psychology Conference, which comprised an explo-ration of novel, creative, actionable, and theoretically sound avenues for getting people to consume less, consume better. The commentary tackles three essential questions: (1) What do we mean by consuming less, consuming better? (2) Who is/are responsible for such behaviors? (3) How do we get people to consume less, consume better? In doing so, it lays out several future research directions.

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Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better

Abstract

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