Evaluating branding scales in higher education

Lesley Ledden, Stavros P. Kalafatis, Ilia Protopapa

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Strategic Brand Management in Higher Education
Publisher	Routledge
Number of pages	233
ISBN (Electronic)	9780429642609
Publication status	Published - 2019

Keywords

@inbook{6e3e963e525d47d1a8ffed6dcd354fbd,

title = "Evaluating branding scales in higher education",

keywords = "higher education, branding",

author = "Lesley Ledden and Kalafatis, {Stavros P.} and Ilia Protopapa",

year = "2019",

language = "English",

booktitle = "Strategic Brand Management in Higher Education",

publisher = "Routledge",

address = "United Kingdom",

}