Examining “Response”: Video-based Studies in Museums and Galleries

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
290 Downloads (Pure)


Purpose – This paper uses a video-taped fragment of conduct and interaction in a
museum to illustrate the use of video-based field studies for the study of visitors’
response to artwork.

Design/methodology/approach – The method draws on ethnomethodology and
conversation analysis. It is designed to investigate the social and sequential
organisation of people’s action and interaction. The fragment discussed as part of this paper sheds light on the social and interactional production of people’s response to and experience of exhibits.

Findings – The detailed analysis of one video-fragment is designed to illustrate how the analysis progresses from an inspection of the sequential organisation of talk to an examination of the sequential organisation of verbal, visual and bodily conduct. It also makes a small substantial contribution to current debates on people’s experience of artwork in museums. In particular it implies that the experience of works of art arises in and through socially organised, embodied practices at the exhibit face.

Originality/value – This paper discusses an innovative way to analyse video-data. It makes a contribution to the growing body of research in arts marketing and museum marketing on the museum floor.

Keywords - Video, ethnomethodology, conversation analysis, embodying experience, visual arts consumption, museum and arts marketing

Paper type - Method paper
Original languageEnglish
Pages (from-to)33-43
JournalInternational Journal of Culture, Tourism and Hospitality Research: Special Issue
Issue number1
Publication statusPublished - 2010


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