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Factors that influence smokers’ and ex-smokers’ use of IQOS: A qualitative study of IQOS users and exusers in the UK

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Factors that influence smokers’ and ex-smokers’ use of IQOS : A qualitative study of IQOS users and exusers in the UK. / Tompkins, Charlotte N E; Burnley, Annabel; McNeill, Ann; Hitchman, Sara C.

In: Tobacco Control, Vol. 30, No. 1, tobaccocontrol-2019-055306, 01.01.2021, p. 16-23.

Research output: Contribution to journalArticlepeer-review

Harvard

Tompkins, CNE, Burnley, A, McNeill, A & Hitchman, SC 2021, 'Factors that influence smokers’ and ex-smokers’ use of IQOS: A qualitative study of IQOS users and exusers in the UK', Tobacco Control, vol. 30, no. 1, tobaccocontrol-2019-055306, pp. 16-23. https://doi.org/10.1136/tobaccocontrol-2019-055306

APA

Tompkins, C. N. E., Burnley, A., McNeill, A., & Hitchman, S. C. (2021). Factors that influence smokers’ and ex-smokers’ use of IQOS: A qualitative study of IQOS users and exusers in the UK. Tobacco Control, 30(1), 16-23. [tobaccocontrol-2019-055306]. https://doi.org/10.1136/tobaccocontrol-2019-055306

Vancouver

Tompkins CNE, Burnley A, McNeill A, Hitchman SC. Factors that influence smokers’ and ex-smokers’ use of IQOS: A qualitative study of IQOS users and exusers in the UK. Tobacco Control. 2021 Jan 1;30(1):16-23. tobaccocontrol-2019-055306. https://doi.org/10.1136/tobaccocontrol-2019-055306

Author

Tompkins, Charlotte N E ; Burnley, Annabel ; McNeill, Ann ; Hitchman, Sara C. / Factors that influence smokers’ and ex-smokers’ use of IQOS : A qualitative study of IQOS users and exusers in the UK. In: Tobacco Control. 2021 ; Vol. 30, No. 1. pp. 16-23.

Bibtex Download

@article{700b24c6bd6f462984096dc117baaad6,
title = "Factors that influence smokers{\textquoteright} and ex-smokers{\textquoteright} use of IQOS: A qualitative study of IQOS users and exusers in the UK",
abstract = "Background One of the most widely available heated tobacco products is IQOS by Philip Morris International. However, there is a lack of independent research exploring IQOS initiation and subsequent use among smokers and ex-smokers.Aims To (1) explore the reasons why smokers and ex-smokers use and continue/discontinue IQOS and (2) consider implications for future research and policy.Participants Adult (18+) current (n=22) and ex-users (n=8) of IQOS who either currently smoked or quit smoking in the last 2 years.Methods Qualitative interview study in London, UK.Results Six main factors influenced initiation and use of IQOS: (1) Health—wanting to reduce/quit smoking and perceptions of reduced harm (while understanding IQOS was not risk-free). Branded packaging, absence of pictorial warnings and physical health improvements conveyed reduced harm. (2) Financial—including high start-up costs, but cheaper ongoing costs than smoking. (3) Physical—mixed views on enjoyment and satisfaction. Sensory experiences influenced use including discreetness, cleanliness, reduced smell and tactile similarities relative to combustible cigarettes. (4) Practical—issues of accessibility, shortcomings with maintenance/operation limited ongoing use, whereas use in smoke-free places increased use. (5) Psychological—similarities in rituals and routines, although new practices developed to charge and clean; some liked trailblazing new technology. (6) Social—improved social interactions from using IQOS instead of smoking, but with more limited shared social experiences for some.Conclusion For some, IQOS facilitated smoking substitution. Factors such as packaging, labelling, risk communication, price and smoke-free policies appear to influence initiation and use.",
keywords = "harm reduction, non-cigarette tobacco products, tobacco industry",
author = "Tompkins, {Charlotte N E} and Annabel Burnley and Ann McNeill and Hitchman, {Sara C}",
note = "Funding Information: Funding Cancer Research UK Tobacco Advisory Group (CRUK C51836/A25751) provided financial support for the study. Publisher Copyright: {\textcopyright} Author(s) (or their employer(s)) 2021. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.",
year = "2021",
month = jan,
day = "1",
doi = "10.1136/tobaccocontrol-2019-055306",
language = "English",
volume = "30",
pages = "16--23",
journal = "Tobacco Control",
issn = "0964-4563",
publisher = "BMJ Publishing Group",
number = "1",

}

RIS (suitable for import to EndNote) Download

TY - JOUR

T1 - Factors that influence smokers’ and ex-smokers’ use of IQOS

T2 - A qualitative study of IQOS users and exusers in the UK

AU - Tompkins, Charlotte N E

AU - Burnley, Annabel

AU - McNeill, Ann

AU - Hitchman, Sara C

N1 - Funding Information: Funding Cancer Research UK Tobacco Advisory Group (CRUK C51836/A25751) provided financial support for the study. Publisher Copyright: © Author(s) (or their employer(s)) 2021. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.

PY - 2021/1/1

Y1 - 2021/1/1

N2 - Background One of the most widely available heated tobacco products is IQOS by Philip Morris International. However, there is a lack of independent research exploring IQOS initiation and subsequent use among smokers and ex-smokers.Aims To (1) explore the reasons why smokers and ex-smokers use and continue/discontinue IQOS and (2) consider implications for future research and policy.Participants Adult (18+) current (n=22) and ex-users (n=8) of IQOS who either currently smoked or quit smoking in the last 2 years.Methods Qualitative interview study in London, UK.Results Six main factors influenced initiation and use of IQOS: (1) Health—wanting to reduce/quit smoking and perceptions of reduced harm (while understanding IQOS was not risk-free). Branded packaging, absence of pictorial warnings and physical health improvements conveyed reduced harm. (2) Financial—including high start-up costs, but cheaper ongoing costs than smoking. (3) Physical—mixed views on enjoyment and satisfaction. Sensory experiences influenced use including discreetness, cleanliness, reduced smell and tactile similarities relative to combustible cigarettes. (4) Practical—issues of accessibility, shortcomings with maintenance/operation limited ongoing use, whereas use in smoke-free places increased use. (5) Psychological—similarities in rituals and routines, although new practices developed to charge and clean; some liked trailblazing new technology. (6) Social—improved social interactions from using IQOS instead of smoking, but with more limited shared social experiences for some.Conclusion For some, IQOS facilitated smoking substitution. Factors such as packaging, labelling, risk communication, price and smoke-free policies appear to influence initiation and use.

AB - Background One of the most widely available heated tobacco products is IQOS by Philip Morris International. However, there is a lack of independent research exploring IQOS initiation and subsequent use among smokers and ex-smokers.Aims To (1) explore the reasons why smokers and ex-smokers use and continue/discontinue IQOS and (2) consider implications for future research and policy.Participants Adult (18+) current (n=22) and ex-users (n=8) of IQOS who either currently smoked or quit smoking in the last 2 years.Methods Qualitative interview study in London, UK.Results Six main factors influenced initiation and use of IQOS: (1) Health—wanting to reduce/quit smoking and perceptions of reduced harm (while understanding IQOS was not risk-free). Branded packaging, absence of pictorial warnings and physical health improvements conveyed reduced harm. (2) Financial—including high start-up costs, but cheaper ongoing costs than smoking. (3) Physical—mixed views on enjoyment and satisfaction. Sensory experiences influenced use including discreetness, cleanliness, reduced smell and tactile similarities relative to combustible cigarettes. (4) Practical—issues of accessibility, shortcomings with maintenance/operation limited ongoing use, whereas use in smoke-free places increased use. (5) Psychological—similarities in rituals and routines, although new practices developed to charge and clean; some liked trailblazing new technology. (6) Social—improved social interactions from using IQOS instead of smoking, but with more limited shared social experiences for some.Conclusion For some, IQOS facilitated smoking substitution. Factors such as packaging, labelling, risk communication, price and smoke-free policies appear to influence initiation and use.

KW - harm reduction

KW - non-cigarette tobacco products

KW - tobacco industry

UR - http://www.scopus.com/inward/record.url?scp=85077975317&partnerID=8YFLogxK

U2 - 10.1136/tobaccocontrol-2019-055306

DO - 10.1136/tobaccocontrol-2019-055306

M3 - Article

VL - 30

SP - 16

EP - 23

JO - Tobacco Control

JF - Tobacco Control

SN - 0964-4563

IS - 1

M1 - tobaccocontrol-2019-055306

ER -

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