Fame and Fortune: A Conceptual Model of CEO Brands

Franziska Bendisch, Gretchen Larsen, Myfanwy Trueman

Research output: Contribution to journal › Article › peer-review

81 Citations (Scopus)

Original language	English
Pages (from-to)	596-614
Number of pages	19
Journal	EUROPEAN JOURNAL OF MARKETING
Volume	47
Issue number	3/4
DOIs	https://doi.org/10.1108/03090561311297472
Publication status	Published - 2012

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@article{3e1324784f3e48769647a091ca3b713b,

title = "Fame and Fortune: A Conceptual Model of CEO Brands",

author = "Franziska Bendisch and Gretchen Larsen and Myfanwy Trueman",

year = "2012",

doi = "10.1108/03090561311297472",

language = "English",

volume = "47",

pages = "596--614",

journal = "EUROPEAN JOURNAL OF MARKETING",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "3/4",

}