‘Friendly’ comments: Interactional displays of alignment on Facebook and YouTube

Alexandra Georgakopoulou-Nunes

doi:10.4324/9781315624822

‘Friendly’ comments: Interactional displays of alignment on Facebook and YouTube

Alexandra Georgakopoulou-Nunes

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

18 Citations (Scopus)

Abstract

Drawing on small stories analysis, in this chapter, I explore processes of alignment at the intersection of users’ interactional practices and social media affordances of participation. Based on the analysis of Facebook and YouTube data, I will specifically document two systematic interactional patterns of doing alignment: ritual appreciation and knowing participation. Ritual appreciation involves positive assessments of the post and/or poster, expressed in highly conventionalized language coupled with emojis. These semiotic choices result in congruent sequences of atomized contributions, which despite not directly engaging with one another, are strikingly similar, visually and linguistically. Doing alignment through knowing participation on the other hand creates specific alignment responses by bringing in and displaying knowledge from offline, pre-posting activities or any other knowledge specific to the post or poster.

Original language	English
Title of host publication	Social Media Discourse, (Dis)identifications and Diversities
Editors	Sirpa Leppanen, Samu Kytola, Elina Westinen
Place of Publication	London
Publisher	Routledge
Chapter	7
Pages	179-207
Number of pages	30
Edition	1
ISBN (Electronic)	9781315624822
ISBN (Print)	9781138651418
DOIs	https://doi.org/10.4324/9781315624822
Publication status	Published - 27 Dec 2016

Publication series

Name	Routledge Studies in Sociolinguistics
Publisher	Routledge

Keywords

ALIGNMENT, ritual appreciation, knowing participation, spoof videos, selfies

Access to Document

10.4324/9781315624822

Cite this

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‘Friendly’ comments: Interactional displays of alignment on Facebook and YouTube. / Georgakopoulou-Nunes, Alexandra.
Social Media Discourse, (Dis)identifications and Diversities. ed. / Sirpa Leppanen; Samu Kytola; Elina Westinen. 1. ed. London: Routledge, 2016. p. 179-207 (Routledge Studies in Sociolinguistics ).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AB - Drawing on small stories analysis, in this chapter, I explore processes of alignment at the intersection of users’ interactional practices and social media affordances of participation. Based on the analysis of Facebook and YouTube data, I will specifically document two systematic interactional patterns of doing alignment: ritual appreciation and knowing participation. Ritual appreciation involves positive assessments of the post and/or poster, expressed in highly conventionalized language coupled with emojis. These semiotic choices result in congruent sequences of atomized contributions, which despite not directly engaging with one another, are strikingly similar, visually and linguistically. Doing alignment through knowing participation on the other hand creates specific alignment responses by bringing in and displaying knowledge from offline, pre-posting activities or any other knowledge specific to the post or poster.

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‘Friendly’ comments: Interactional displays of alignment on Facebook and YouTube

Abstract

Publication series

Keywords

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