| Original language | English |
|---|---|
| Place of Publication | New York, USA |
| Publisher | Oxford University Press |
| Number of pages | 408 |
| Edition | 2 |
| ISBN (Print) | 9780198829256 |
| Publication status | Published - 12 Feb 2021 |
Fundamentals of Marketing (2nd Edition)
Paul Baines*, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti
*Corresponding author for this work
Research output: Book/Report › Book