Gateway to Successful Global NPD: The Case of SAP Labs India

Anna Dubiel, Holger Ernst

Marketing : King's Business School

WHU - Otto Beisheim School of Management

Research output: Other contribution

Original language	English
Type	Teaching case
Publisher	The Case Centre
Number of pages	21
Publication status	Published - 2013

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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