Generative AI: Delivering on the Promises and Understanding the Perils

Dhruv Grewala; Shintaro Okazaki; Yuping Liu-Thompkins; Abhijit Guha

Generative AI: Delivering on the Promises and Understanding the Perils

Dhruv Grewala^*, Shintaro Okazaki, Yuping Liu-Thompkins, Abhijit Guha

^*Corresponding author for this work

Marketing : King's Business School

Research output: Contribution to journal › Editorial

Abstract

Given the growing use and implications of generative AI (Gen AI), this special issue seeks to offer new, pertinent insights related to how individuals and firms can and should address it, as well as which types of policies and regulations are necessary to ensure its promise is not overcome by its perils. In addition to introducing the nine contributions that make up this special issue, this editorial proposes a framework for understanding the promises and perils of Gen AI. It also summarizes key considerations and demands that drive Gen AI use, policymakers’ regulatory efforts, and avenues for research that address these societally critical questions and applications.

Original language	English
Journal	Journal of Public Policy & Marketing
Publication status	Accepted/In press - 10 Apr 2025

Cite this

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abstract = "Given the growing use and implications of generative AI (Gen AI), this special issue seeks to offer new, pertinent insights related to how individuals and firms can and should address it, as well as which types of policies and regulations are necessary to ensure its promise is not overcome by its perils. In addition to introducing the nine contributions that make up this special issue, this editorial proposes a framework for understanding the promises and perils of Gen AI. It also summarizes key considerations and demands that drive Gen AI use, policymakers{\textquoteright} regulatory efforts, and avenues for research that address these societally critical questions and applications.",

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AU - Guha, Abhijit

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N2 - Given the growing use and implications of generative AI (Gen AI), this special issue seeks to offer new, pertinent insights related to how individuals and firms can and should address it, as well as which types of policies and regulations are necessary to ensure its promise is not overcome by its perils. In addition to introducing the nine contributions that make up this special issue, this editorial proposes a framework for understanding the promises and perils of Gen AI. It also summarizes key considerations and demands that drive Gen AI use, policymakers’ regulatory efforts, and avenues for research that address these societally critical questions and applications.

AB - Given the growing use and implications of generative AI (Gen AI), this special issue seeks to offer new, pertinent insights related to how individuals and firms can and should address it, as well as which types of policies and regulations are necessary to ensure its promise is not overcome by its perils. In addition to introducing the nine contributions that make up this special issue, this editorial proposes a framework for understanding the promises and perils of Gen AI. It also summarizes key considerations and demands that drive Gen AI use, policymakers’ regulatory efforts, and avenues for research that address these societally critical questions and applications.

M3 - Editorial

SN - 0743-9156

JO - Journal of Public Policy & Marketing

JF - Journal of Public Policy & Marketing

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Generative AI: Delivering on the Promises and Understanding the Perils

Abstract

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