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Get Creative: Opening Our Eyes to Everyday Creativity: A report on the integrated Get Creative research project for the BBC and Cultural Institute at King's

Research output: Book/ReportCommissioned report

Original languageEnglish
Place of PublicationLondon
Number of pages110
Publication statusPublished - 2016

King's Authors


The Get Creative campaign was launched as ‘a celebration of the world-class arts, culture and creativity that happens every day across the UK’ - part of the impetus for which was the need to respond to inequalities in arts participation. The campaign seeks to spotlight the ‘enormous range of diversity and creativity across the UK’, and the ‘ten million of us [who] take part in a form of regular craft and activity each week’. The initiative responds to the call made by the Warwick Commission on the Future of Cultural Value for ‘a popular campaign … to celebrate Britain’s arts in order to make our cultural landscape more visible to the public and to reconnect the public with culture at national and local levels.’
Central to the campaign has been the initiation of over 1,000 Champions – individuals and organisations drawn from many arts and community backgrounds – who have committed themselves to supporting everyday creativity by putting on free events where people can ‘have a go’. From pottery throw-downs to acting classes, behind-the-scenes tours to singing workshops, hundreds of events held up and down the country so far have provided a new and distinctive focus for creative participation. The campaign is further supported by covering relevant stories and debates in BBC broadcasts and on the Get Creative website.
This research report presents findings from the integrated Get Creative research project – a study undertaken by a research team at the department of Culture, Media and the Creative Industries, King’s College London, that has accompanied the first year of the Get Creative campaign. It follows an interim report (January 2016), which focused on operational aspects of the campaign.
The research began on the 1st July 2015. Jointly funded by the BBC and the Cultural Institute at King’s College London, the Get Creative Research Project has two overarching aims. Firstly, to provide a rigorous evaluation of the Get Creative campaign; and secondly, to investigate key questions raised by the campaign regarding the ‘landscape’ of arts practice and participation.

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