Getting the message right in Xi Jinpings China: Propaganda, story-telling, and the challenge of reaching peoples emotions

Kerry Brown

doi:10.4337/9781789906424.00014

Getting the message right in Xi Jinpings China: Propaganda, story-telling, and the challenge of reaching peoples emotions

Kerry Brown^*

^*Corresponding author for this work

Lau China Institute

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

The national story of China's rise is an important component of government messaging in the era of Xi Jinping since 2012. The story that he and the elite leaders around him, along with their officials, have been telling is infused with components that convey emotion, a sense of historic destiny and purpose, and the idea that the country's re-emergence as a global power is something that comes from the scientific laws of historic development, and because of moral justification. Through looking at the various ways that Xi speaks of his idea of China's renaissance, this chapter shows a definite shift from the era of the technocratic discourse under his predecessor Hu Jintao, to one of a language and narratives geared towards emotions and visions.

Original language	English
Title of host publication	Research Handbook on Political Propaganda
Publisher	Edward Elgar Publishing Ltd
Pages	98-110
Number of pages	13
ISBN (Electronic)	9781789906424
ISBN (Print)	9781789906417
DOIs	https://doi.org/10.4337/9781789906424.00014
Publication status	Published - 1 Jan 2021

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Getting the message right in Xi Jinpings China: Propaganda, story-telling, and the challenge of reaching peoples emotions

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