Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight

Stuart Barnes, Ko de Ruyter

Research output: Contribution to journal › Editorial › peer-review

11 Citations (Scopus)

Original language	English
Pages (from-to)	1585-1589
Number of pages	5
Journal	EUROPEAN JOURNAL OF MARKETING
Volume	56
Issue number	6
DOIs	https://doi.org/10.1108/EJM-05-2022-979
Publication status	Published - 7 Jun 2022

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