How best to nudge taxpayers? The impact of message simplification and descriptive social norms on payment rates in a central London local authority

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Abstract

How best to nudge taxpayers? The impact of message simplification and descriptive social norms on payment rates in a central London local authority
Original languageEnglish
Article number1
Pages (from-to)1-11
Number of pages11
JournalJournal of Behavioral Public Administration
Volume1
Issue number1
DOIs
Publication statusE-pub ahead of print - 26 Feb 2018

Keywords

  • Behavioral insights, Nudges, Social norm, Taxpayer, Payment rat

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