How frontline managers mould local markets: Influence of capability exploitation and brandorientation on market-driving behaviour and performance

Fatima Wang, Kannika Leelapanyalert, Pervez Ghauri, Hsiao-Wen Ho

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Original languageEnglish
Title of host publication39th Annual Meeting of the European Academy of International Business
Subtitle of host publicationTransnational firms, markets, and institutions
PublisherEuropean Academy of International Business
Pages48
Publication statusPublished - 12 Dec 2013
Event39th Annual Meeting of the European Academy of International Business - Bremen, Germany
Duration: 12 Dec 201314 Dec 2013
http://eiba2013.eiba.org/www.eiba2013.org/files/data_store/EIBA%20Program%202013_FINAL_SL.pdf

Conference

Conference39th Annual Meeting of the European Academy of International Business
Country/TerritoryGermany
CityBremen
Period12/12/201314/12/2013
Internet address

Cite this