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How in-store retail and service atmosphere create customer engagement

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Elisa B. Schweiger, Anne L. Roggeveen, Dhruv Grewal, Nancy M. Puccinelli

Original languageEnglish
Title of host publicationHandbook of Research on Customer Engagement
PublisherEdward Elgar Publishing Limited
ISBN (Electronic)9781788114899
Published11 Nov 2019

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