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How in-store retail and service atmosphere create customer engagement

Research output: Chapter in Book/Report/Conference proceedingChapter

Elisa B. Schweiger, Anne L. Roggeveen, Dhruv Grewal, Nancy M. Puccinelli

Original languageEnglish
Title of host publicationHandbook of Research on Customer Engagement
PublisherEdward Elgar Publishing Limited
Pages126-163
ISBN (Electronic)9781788114899
DOIs
Publication statusPublished - 11 Nov 2019

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