Ideology and critical marketing studies

Nik Dholakia, Giana Eckhardt, Rohit Varman

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

15 Citations (Scopus)

Original language	English
Title of host publication	Routledge Companion to Critical Marketing
Editors	Mark Tadajewski, Matthew Higgins, Janice Denigri-Knott, Rohit Varman
Publisher	Routledge
Publication status	Published - 2018

Cite this

@inbook{a5eee7df66ba439fa746feecbdad60ad,

title = "Ideology and critical marketing studies",

author = "Nik Dholakia and Giana Eckhardt and Rohit Varman",

year = "2018",

language = "English",

editor = "Mark Tadajewski and Matthew Higgins and Janice Denigri-Knott and Rohit Varman",

booktitle = "Routledge Companion to Critical Marketing",

publisher = "Routledge",

}