Implementing and interpreting market-orientation in practice: lessons from the UK

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Global Political Marketing
Editors	Jennifer Lees-Marshment, Jesper Stromback, Chris Rudd
Place of Publication	London
Publisher	Routledge
ISBN (Print)	978-0415500463
Publication status	Published - 2010

Cite this

@inbook{75af78fcd873486cbb9a01a066097625,

title = "Implementing and interpreting market-orientation in practice: lessons from the UK",

author = "Roger Mortimore and Mark Gill",

year = "2010",

language = "English",

isbn = "978-0415500463",

editor = "Jennifer Lees-Marshment and Jesper Stromback and Chris Rudd",

booktitle = "Global Political Marketing",

publisher = "Routledge",

}