Inconsistencies in the Behavioural Effects of Consumer Ethnocentrism: The Role of Brand, Product Category and Country of Origin

Research output: Contribution to journalArticlepeer-review

107 Citations (Scopus)
212 Downloads (Pure)
Original languageEnglish
JournalINTERNATIONAL MARKETING REVIEW
DOIs
Publication statusPublished - 2017

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