Abstract
This paper studies the antecedents of cognitive options appraisal in a cross-cultural sample of specialists and generalists. Examining the role of national culture and ambiguity in the real option logic, we show that individuals have more propensity to intuitively value options opportunities using ambiguity-based approaches than standard Bayesian benchmarks, and identify the drivers behind such behavioral deviations. We find that knowledge and cultural factors, along with age, gender and international life experience, influence subjective real options values and ambiguity attitudes. Results also confirm the higher tolerance for uncertainty of the Chinese relative to others.
Original language | English |
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Pages (from-to) | 1018-1032 |
Number of pages | 15 |
Journal | EUROPEAN JOURNAL OF OPERATIONAL RESEARCH |
Volume | 286 |
Issue number | 3 |
Early online date | 14 Mar 2020 |
DOIs | |
Publication status | Published - 1 Nov 2020 |
Keywords
- Ambiguity
- Choquet utility
- Multiple-priors
- National culture
- Real options