Informing marketing theory through consumer culture theoretics

Eric Arnould^*, David Crockett, Giana Eckhardt

^*Corresponding author for this work

Research output: Contribution to journal › Editorial

10 Citations (Scopus)

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title = "Informing marketing theory through consumer culture theoretics",

author = "Eric Arnould and David Crockett and Giana Eckhardt",

year = "2021",

month = jun,

doi = "10.1007/s13162-021-00198-9",

language = "English",

volume = "11",

journal = "AMS Review",

issn = "1869-814X",

publisher = "Springer",

number = "1-2",

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T1 - Informing marketing theory through consumer culture theoretics

AU - Arnould, Eric

AU - Crockett, David

AU - Eckhardt, Giana

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DO - 10.1007/s13162-021-00198-9

M3 - Editorial

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SN - 1869-814X

VL - 11

JO - AMS Review

JF - AMS Review

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