Abstract
Recent interest in our current information age has provided scholars in a wide range of disciplines with increasing impetus to study the origins and development of a variety of forms of printed and non-printed media. This article addresses the rise of a largely neglected but significant non-literary form of print within the medical trade between 1750 and 1914: the mail-order catalog. It focuses on the development of the physical form of the publication—from attractive book of display to commercial mail-order catalog—to highlight economic, technological and professional changes within and beyond the field of medicine. As a result of such changes, catalogs became an increasingly important technology of medical information used by medical and surgical instrument makers to access and control markets of late-eighteenth, nineteenth, and early-twentieth century medical practitioners on local, national, and international scales.
| Original language | English |
|---|---|
| Pages (from-to) | 563-599 |
| Number of pages | 37 |
| Journal | TECHNOLOGY AND CULTURE |
| Volume | 54 |
| Issue number | 3 |
| Publication status | Published - Jul 2013 |
Keywords
- TECHNOLOGY
- ENGLAND
- REVOLUTION
- ORIGINS
- SOCIETY
- LONDON