Abstract
Purpose - The purpose of this paper is to understand the internationalization process (IP) of retailing firms from emerging markets and to determine a new focus and/or modifications if necessary in the established Western-based theories.
Design/methodology/approach - The paper follows an exploratory approach utilizing qualitative multiple case studies. Data are collected through eight in-depth interviews with senior managers of four Turkish retail firms in textile and ready-to-wear industry. An inductive approach is followed.
Findings - It is found that internal drivers, home and host country characteristics and matching have an impact on the IP of retail firms from emerging markets. A table is formed to compare and contrast IF in the context of developed country, emerging market, and Turkish retail firms. Also a model is proposed to understand the IP of Turkish retail firms.
Research limitations/implications - The proposed model of IP for Turkish retail firms provides an initial point for building theory in this quite new area of research.
Originality/value - This paper is among the first attempts to study the IF of Turkish retail firms, but it does not intend to claim generalizability to all emerging country firms.
| Original language | English |
|---|---|
| Pages (from-to) | 316 - 337 |
| Number of pages | 22 |
| Journal | INTERNATIONAL MARKETING REVIEW |
| Volume | 27 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2010 |