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Investigator-based interviews

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)99 - 102
Number of pages4
JournalINTERNATIONAL JOURNAL OF MARKET RESEARCH
Volume46
Issue number1
Published2004

King's Authors

Abstract

This paper examines a method of interviewing that combines elements of qualitative research with disciplined data recording and discusses its suitability for the more sensitive subject areas of social research.

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