It's the social, stupid! Leveraging the 4C markers of social in online service delivery

K. de Ruyter; T. van Laer

doi:10.4337/9780857938855.00029

It's the social, stupid! Leveraging the 4C markers of social in online service delivery

K. de Ruyter, T. van Laer

Marketing : King's Business School

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	Undefined/Unknown
Title of host publication	Handbook of Service Marketing Research
Editors	R. T. Rust, M. H. Huang
Place of Publication	Cheltenham, UK
Publisher	Edward Elgar Publishing Limited
Pages	413-436
Number of pages	24
DOIs	https://doi.org/10.4337/9780857938855.00029
Publication status	Published - 28 Feb 2014

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.4337/9780857938855.00029

http://openaccess.city.ac.uk/16978/

Cite this

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