Keeping up with the virtual voice of the customer-Social media applications in product innovation

Anna Dubiel, Tim Oliver Brexendorf, Sebastian Glöckner

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

3 Citations (Scopus)

Original language	English
Title of host publication	New Product Development Essentials: Tools for Open Innovation
Editors	Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin
Place of Publication	Hoboken, NJ
Publisher	John Wiley & Sons, Ltd
Pages	57-79
ISBN (Electronic)	9781118947166
ISBN (Print)	9781118770771
DOIs	https://doi.org/10.1002/9781118947166.ch3
Publication status	Published - 2014

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Keeping up with the virtual voice of the customer-Social media applications in product innovation. / Dubiel, Anna; Brexendorf, Tim Oliver; Glöckner, Sebastian.
New Product Development Essentials: Tools for Open Innovation. ed. / Charles H. Noble; Serdar S. Durmusoglu; Abbie Griffin. Hoboken, NJ: John Wiley & Sons, Ltd, 2014. p. 57-79.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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BT - New Product Development Essentials: Tools for Open Innovation

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