Label literacy: factors affecting the understanding and assessment of baby food labels

TY - JOUR

T1 - Label literacy

T2 - factors affecting the understanding and assessment of baby food labels

AU - O'Halloran, Kieran

AU - Cook, Guy

PY - 1999/9/1

Y1 - 1999/9/1

N2 - This paper analyses the discourse of baby food labelling, firstly in general and secondly by considering in detail one particular label, and the problems which readers of it may have in separating information from persuasion. The work arises from a research project 'Design And Accessibility Of Baby food Labels From The Consumer's Point Of View' funded by the European Union (DG XXIV) which is running from autumn 1998 at six universities: Aålborg in Denmark, Gent in Belgium, Oulu in Finland, Reading in Britain, Stockholm in Sweden, and Santiago de Compostela in Spain. Its aim is to improve consumer protection by suggesting how important information on baby food labels can be made more accessible to consumers, and also to contribute to the harmonisation of labelling within the EU.

AB - This paper analyses the discourse of baby food labelling, firstly in general and secondly by considering in detail one particular label, and the problems which readers of it may have in separating information from persuasion. The work arises from a research project 'Design And Accessibility Of Baby food Labels From The Consumer's Point Of View' funded by the European Union (DG XXIV) which is running from autumn 1998 at six universities: Aålborg in Denmark, Gent in Belgium, Oulu in Finland, Reading in Britain, Stockholm in Sweden, and Santiago de Compostela in Spain. Its aim is to improve consumer protection by suggesting how important information on baby food labels can be made more accessible to consumers, and also to contribute to the harmonisation of labelling within the EU.

M3 - Article

VL - 14

SP - 145

EP - 156

JO - British Studies in Applied Linguistics

JF - British Studies in Applied Linguistics

ER -