| Original language | English |
|---|---|
| Title of host publication | Research Handbook on Luxury Branding |
| Editors | Felicitas Morhart, Keith Wilcox, Sandor Czellar |
| Publisher | Edward Elgar |
| Pages | 22-43 |
| Publication status | Published - 2020 |
Liquid Luxury
Fleura Bardhi, Giana Eckhardt, Emma Samsioe
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review