King's College London

Most empirical contributions to the normative power Europe (NPE) debate concentrate on whether and when the EU promotes its core internal norms abroad. In contrast, we investigate how norms emerging from international fora come to be accepted and internalised by the EU in the first place. We examine the case of the emerging responsibility to protect norm (R2P) and argue that the EU’s implementation has been more limited and slower than one would expect from the NPE procedural ethics of ‘living by example’. We examine the potential reasons for this failure to ‘live by example’: the role of persuasion by norm entrepreneurs; the role of inducements and costs; the goodness of fit between R2P and existing EU norms; and the clarity of the norm. We find that the lack of goodness of fit and clarity of the norm are important factors, but argue that low levels of bureaucratic receptivity were the greatest obstacle.