Loss Aversion Fails to Replicate in the Coronavirus Pandemic: Evidence from an Online Experiment

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21 Citations (Scopus)

Abstract

Loss aversion is a foundational bias and is a natural choice for interventions encouraging compliance during COVID-19. We compare the effectiveness of loss and gain messages and find no difference in the intention to comply with guidance or lockdown beliefs.

Original languageEnglish
Article number109433
JournalECONOMICS LETTERS
Volume199
DOIs
Publication statusPublished - Feb 2021

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