Making the Creative Majority: An APPG for Creative Diversity report on ‘What Works’ to support diversity and inclusion in creative education and the talent pipeline, with a focus on the 16+ age category.

Tamsyn Dent, Natalie Wreyford, Roberta Comunian, Dave O'Brien, Tessa Reed

Research output: Book/ReportCommissioned report


Making the Creative Majority is the culmination of a collaborative research project, commissioned by the All-Party Parliamentary Group (APPG) for Creative Diversity. It represents a partnership between the APPG Creative Diversity with King's College London, University of the Arts London, University of Manchester and the Creative Industries Policy & Evidence Centre (Creative PEC), with support from YouTube and Paul Hamlyn Foundation

‘Making the Creative Majority’ analyses ‘What Works’ to support equity, diversity and inclusion in creative education and identifies critical points for intervention for the creative industries, education providers and policymakers to ensure the UK’s creative industries are inclusive and equitable.

The report provides a comprehensive understanding of the efficacy of current creative Higher Education (HE) pathways, and indicates key recommendations for the UK Government and Higher Education Institutions (HEIs) to improve diversity and inclusion in the UK’s creative higher education.

Making the Creative Majority is the second report commissioned by the APPG. In 2021, the APPG published the Creative Majority on ‘What Works’ to foster equity, diversity and inclusion within the creative economy. The findings identified creative education as a key area for further research on how to support a more equitable, inclusive and diverse creative economy, and led to Making the Creative Majority.
Original languageEnglish
Place of Publication
Commissioning bodyAll Party Parliamentary Group (APPG) Creative Diversity
Number of pages103
Publication statusPublished - 23 Oct 2023


  • Creative economy
  • Equity
  • inclusion
  • Diversity
  • cultural and creative industries

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