Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas

Kirk Plangger*, Colin L. Campbell

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

484 Downloads (Pure)
Original languageEnglish
JournalBUSINESS HORIZONS
Publication statusAccepted/In press - 1 Jul 2022

Keywords

  • Metaverse
  • Falsity
  • fake news
  • fake endorsement
  • synthetic influence
  • social media influencer

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