Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas

Kirk Plangger^*, Colin L. Campbell

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › peer-review

552 Downloads (Pure)

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{0cf207dfed514a87a1ec8941ebf29acf,

title = "Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas",

keywords = "Metaverse, Falsity, fake news, fake endorsement, synthetic influence, social media influencer",

author = "Kirk Plangger and Campbell, {Colin L.}",

year = "2022",

month = jul,

day = "1",

language = "English",

journal = "BUSINESS HORIZONS",

issn = "0007-6813",

publisher = "Elsevier Ltd",

}

TY - JOUR

T1 - Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas

AU - Plangger, Kirk

AU - Campbell, Colin L.

PY - 2022/7/1

Y1 - 2022/7/1

KW - Metaverse

KW - Falsity

KW - fake news

KW - fake endorsement

KW - synthetic influence

KW - social media influencer

M3 - Editorial

SN - 0007-6813

JO - BUSINESS HORIZONS

JF - BUSINESS HORIZONS

ER -