Measurements and analysis of a major adult video portal

Gareth Tyson, Yehia Elkhatib, Nishanth Sastry, Steve Uhlig

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)


Today, the Internet is a largemultimedia delivery infrastructure, withwebsites such as YouTube appearing at the top of most measurement studies. However,most traffic studies have ignored an important domain: Adult multimedia distribution.Whereas, traditionally, such services were provided primarily via bespoke websites, recently these have converged towards what is known as "Porn 2.0". These services allow users to upload, view, rate, and comment on videos for free (much like YouTube). Despite their scale, we still lack even a basic understanding of their operation. This article addresses this gap by performing a large-scale study of one of the most popular Porn 2.0 websites: YouPorn. Our measurements reveal a global delivery infrastructure that we have repeatedly crawled to collect statistics (on 183k videos). We use this data to characterise the corpus, as well as to inspect popularity trends and how they relate to other features, for example, categories and ratings. To explore our discoveries further, we use a small-scale user study, highlighting key system implications.

Original languageEnglish
Article number35
JournalACM Transactions on Multimedia Computing, Communications and Applications
Issue number2
Early online date1 Jan 2016
Publication statusPublished - 1 Mar 2016


  • Adult video content
  • Media streaming
  • Porn 2.0
  • User behaviour


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