TY - BOOK
T1 - Media Across Borders:: Localizing TV, Film and Video Games.
AU - Esser, Andrea
AU - Bernal-Merino, Miguel
AU - Smith, Iain
PY - 2016
Y1 - 2016
N2 - What happened when Sesame Street and Big Brother wereadapted for African audiences? Or when video games FinalFantasy and Assassins’ Creed were localized for the Spanishmarket? Or when Sherlock Holmes was transformed into atalking dog for the Japanese animation Sherlock Hound?Bringing together leading international scholars workingon localization in television, film and video games, MediaAcross Borders is a pioneering study of the myriad ways inwhich media content is adapted for different markets andacross cultural borders. Contributors examine significantlocalization trends and practices such as: audiovisualtranslation and transcreation, dubbing and subtitling,international franchising, film remakes, TV format adaptationand video game localization.
AB - What happened when Sesame Street and Big Brother wereadapted for African audiences? Or when video games FinalFantasy and Assassins’ Creed were localized for the Spanishmarket? Or when Sherlock Holmes was transformed into atalking dog for the Japanese animation Sherlock Hound?Bringing together leading international scholars workingon localization in television, film and video games, MediaAcross Borders is a pioneering study of the myriad ways inwhich media content is adapted for different markets andacross cultural borders. Contributors examine significantlocalization trends and practices such as: audiovisualtranslation and transcreation, dubbing and subtitling,international franchising, film remakes, TV format adaptationand video game localization.
M3 - Book
SN - 978-1-138-80945-1
T3 - Routledge Advances in Internationalizing Media Studies
BT - Media Across Borders:: Localizing TV, Film and Video Games.
PB - Routledge: Taylor & Francis Group
ER -