Mobile Technology and Advertising: Moving the Research Agenda Forward

Stefan F. Bernritter*, Shintaro Okazaki, Douglas West

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

5 Citations (Scopus)
100 Downloads (Pure)
Original languageEnglish
Pages (from-to)407-410
Number of pages4
JournalJOURNAL OF ADVERTISING
Volume51
Issue number4
Early online date14 Jul 2022
DOIs
Publication statusPublished - 3 Aug 2022

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