My home on the platform: Exploring the physical privacy concerns of home-sharing providers

Giulia Ranzini; Michael Etter; Ivar Vermeulen

doi:10.1016/j.ijhm.2019.102433

My home on the platform: Exploring the physical privacy concerns of home-sharing providers

Giulia Ranzini^*, Michael Etter, Ivar Vermeulen

^*Corresponding author for this work

Strategy, Intl Mgt & Entrepreneurship

Research output: Contribution to journal › Article › peer-review

15 Citations (Scopus)

Abstract

The success of home-sharing platforms like Airbnb has introduced the role of sharing providers, i.e. those users who list their properties on the website and share them in exchange for an income. Different from micro-entrepreneurs within other types of peer-to-peer platforms such as e-marketplaces, the experience of home-sharing often presumes face-to-face interactions and physical sharing of private spaces and goods. For providers, this can give rise to concerns about the integrity of the personal possessions they share (“physical privacy”; Lutz, Hoffmann, Bucher, & Fieseler, 2018). Employing Belk's theory of the Extended Self, which postulates that individuals’ owned objects and spaces become part of their identity (1988), and based on a sample of European home-sharing providers, we investigate strategic self-presentation, reputational concerns, and attachment to shared properties as predictors of their physical privacy concerns.

Original language	English
Article number	102433
Journal	International Journal of Hospitality Management
Volume	86
DOIs	https://doi.org/10.1016/j.ijhm.2019.102433
Publication status	Published - 1 Apr 2020

Keywords

Extended self
Home-sharing platforms
Online reputation
Privacy
Sharing economy

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10.1016/j.ijhm.2019.102433

Cite this

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abstract = "The success of home-sharing platforms like Airbnb has introduced the role of sharing providers, i.e. those users who list their properties on the website and share them in exchange for an income. Different from micro-entrepreneurs within other types of peer-to-peer platforms such as e-marketplaces, the experience of home-sharing often presumes face-to-face interactions and physical sharing of private spaces and goods. For providers, this can give rise to concerns about the integrity of the personal possessions they share (“physical privacy”; Lutz, Hoffmann, Bucher, & Fieseler, 2018). Employing Belk's theory of the Extended Self, which postulates that individuals{\textquoteright} owned objects and spaces become part of their identity (1988), and based on a sample of European home-sharing providers, we investigate strategic self-presentation, reputational concerns, and attachment to shared properties as predictors of their physical privacy concerns.",

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My home on the platform: Exploring the physical privacy concerns of home-sharing providers

Abstract

Keywords

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