Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates

Hang-yee Chan, Maarten Boksem, Ale Smidts

Research output: Contribution to journal › Article › peer-review

29 Citations (Scopus)

Original language	English
Pages (from-to)	600-615
Journal	JOURNAL OF MARKETING RESEARCH
Volume	55
Issue number	4
DOIs	https://doi.org/10.1509/jmr.17.0019
Publication status	Published - 1 Aug 2018

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title = "Neural Profiling of Brands: Mapping Brand Image in Consumers{\textquoteright} Brains with Visual Templates",

author = "Hang-yee Chan and Maarten Boksem and Ale Smidts",

year = "2018",

month = aug,

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publisher = "American Marketing Association",

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T1 - Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates

AU - Chan, Hang-yee

AU - Boksem, Maarten

AU - Smidts, Ale

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