Nudging and Marketing Communications, A regulatory focus perspective

Ilia Protopapa, Stavros P. Kalafatis

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Handbook of Research on Customer Loyalty
Publisher	Edward Elgar Publishing Limited
Publication status	Accepted/In press - 2022

Keywords

@inbook{f79c7707547c46838093a247b1bcc18c,

title = "Nudging and Marketing Communications, A regulatory focus perspective",

keywords = "Nudge, Regulatory focus, marketing communications",

author = "Ilia Protopapa and Kalafatis, {Stavros P.}",

year = "2022",

language = "English",

booktitle = "The Handbook of Research on Customer Loyalty",

publisher = "Edward Elgar Publishing Limited",

}