On factors affecting the usage and adoption of a nation-wide TV streaming service

Dmytro Karamshuk, Nishanth Sastry, Andrew Secker, Jigna Chandaria

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

25 Citations (Scopus)

Abstract

Using nine months of access logs comprising 1.9 Billion sessions to BBC iPlayer, we survey the UK ISP ecosystem to understand the factors affecting adoption and usage of a high bandwidth TV streaming application across different providers. We find evidence that connection speeds are important and that external events can have a huge impact for live TV usage. Then, through a temporal analysis of the access logs, we demonstrate that data usage caps imposed by mobile ISPs significantly affect usage patterns, and look for solutions. We show that product bundle discounts with a related fixed-line ISP, a strategy already employed by some mobile providers, can better support user needs and capture a bigger share of accesses. We observe that users regularly split their sessions between mobile and fixed-line connections, suggesting a straightforward strategy for offloading by speculatively pre-fetching content from a fixed-line ISP before access on mobile devices.

Original languageEnglish
Title of host publicationProceedings - IEEE INFOCOM
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages837-845
Number of pages9
Volume26
ISBN (Print)9781479983810
DOIs
Publication statusPublished - 21 Aug 2015
Event34th IEEE Annual Conference on Computer Communications and Networks, IEEE INFOCOM 2015 - Hong Kong, Hong Kong
Duration: 26 Apr 20151 May 2015

Conference

Conference34th IEEE Annual Conference on Computer Communications and Networks, IEEE INFOCOM 2015
Country/TerritoryHong Kong
CityHong Kong
Period26/04/20151/05/2015

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