On Pysop Realism

TY - JOUR

T1 - On Pysop Realism

AU - Birchall, Clare

AU - de Zeeuw, Daniël

AU - Knight, Peter

PY - 2024/10/1

Y1 - 2024/10/1

N2 - This article charts the emergence of a ‘psyop-realist’ aesthetic in online culture and art. Embodying the feeling of ‘unreality’ of the pandemic years, psyop realism speaks to new anxieties of influence brought about by the convergence of military psyops, mis- and disinformation, and behavioral manipulation as an inescapable condition of being ‘terminally online’. The article first turns to Trevor Paglen’s recent work on psyops, tracing what he, in reference to Shoshana Zuboff, conceptualizes as a slippage from surveillance into psyop capitalism. It then offers a close reading of various psyop-realist memes on Instagram as a vernacular media critique of the growing zones of indistinction between commercial, political, and military forms of personal and mass targeting. Psyop realism, the article claims, envisions the immanentization and universalization of the target as the psychological locus of the online subject and the platform as its allotted theatre of operations. Extending and applying the logic of ‘psychological operations’ to social media, psyop realism oscillates between the literal and the figural, creating an ambivalence that, far from needing to be resolved, speaks to the very condition of datafied experience today.

AB - This article charts the emergence of a ‘psyop-realist’ aesthetic in online culture and art. Embodying the feeling of ‘unreality’ of the pandemic years, psyop realism speaks to new anxieties of influence brought about by the convergence of military psyops, mis- and disinformation, and behavioral manipulation as an inescapable condition of being ‘terminally online’. The article first turns to Trevor Paglen’s recent work on psyops, tracing what he, in reference to Shoshana Zuboff, conceptualizes as a slippage from surveillance into psyop capitalism. It then offers a close reading of various psyop-realist memes on Instagram as a vernacular media critique of the growing zones of indistinction between commercial, political, and military forms of personal and mass targeting. Psyop realism, the article claims, envisions the immanentization and universalization of the target as the psychological locus of the online subject and the platform as its allotted theatre of operations. Extending and applying the logic of ‘psychological operations’ to social media, psyop realism oscillates between the literal and the figural, creating an ambivalence that, far from needing to be resolved, speaks to the very condition of datafied experience today.

M3 - Article

SN - 1743-2197

JO - Cultural Politics

JF - Cultural Politics

ER -