@inbook{79b7d543a9c14ad48d75fd37e9fe602e,
title = "Partnerships in Cross-Cultural Marketing and Retail Internationalization: Research Propositions",
keywords = "Cross-Cultural, International marketing, Retail",
author = "Fatima Wang and Pervez Ghauri",
year = "2020",
month = sep,
day = "15",
doi = "10.4337/9781788978545.00018",
language = "English",
isbn = "978 1 78897 853 8",
series = "Research Handbooks in Business and Management",
publisher = "Edward Elgar",
pages = "133",
editor = "Brodowsky, {Glen H.} and Schuster, {Camille P. }",
booktitle = "Handbook on Cross-Cultural Marketing",
}