Pinning alone? A study of the role of social ties on pinterest

Changtao Zhong, Nicolas Kourtellis, Nishanth Sastry

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

5 Citations (Scopus)
41 Downloads (Pure)

Abstract

This paper seeks to answer the question of whether social ties are important on interest-driven social networks, by analysing 4-years of activities of 50,000 randomly sampled users on Pinterest, a social image discovery website. We find that a non-trivial number of users' images are copied or repinned from strangers instead of friends, suggesting that social-based information exploration is not important. However, social interactions and social repins are critical for user retention: users interacting with friends are more likely to return Pinterest soon. These results suggest that the real role of social ties on interest-driven social networks is to enable bonding of users rather than seeking information.

Original languageEnglish
Title of host publicationProceedings of the 10th International Conference on Web and Social Media, ICWSM 2016
PublisherAAAI Press
Pages751-754
Number of pages4
ISBN (Print)9781577357582
Publication statusPublished - 31 Mar 2016
Event10th International Conference on Web and Social Media, ICWSM 2016 - Cologne, Germany
Duration: 17 May 201620 May 2016

Conference

Conference10th International Conference on Web and Social Media, ICWSM 2016
Country/TerritoryGermany
CityCologne
Period17/05/201620/05/2016

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