Fingerprint
Dive into the research topics of 'Play, games and gamification: Possibilities for customer loyalty'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Play, games and gamification: Possibilities for customer loyalty
Joey Lam*, Karen Robson, Kirk Plangger, Jan H. Kietzmann, Leyland Pitt, Ian McCarthy
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
2
Citations
(Scopus)