Political Branding: The case of the Scottish referendum 2014

Camille Lannoy, Paul Baines, Roger Mortimore

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationThe Routledge Companion to Contemporary Brand Management
EditorsFrancesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of PublicationLondon
PublisherRoutledge
Chapter29
Pages423-447
Number of pages25
ISBN (Electronic)9781315796789
ISBN (Print)9780415747905
DOIs
Publication statusPublished - 13 Jul 2016

Publication series

NameRoutledge companions in business, management and accounting.
PublisherRoutledge

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