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Preserving Privacy as Social Responsibility in Online Social Networks

Research output: Contribution to journalArticlepeer-review

Dilara Kekulluoglu, Nadin Kokciyan, Pinar Yolum

Original languageEnglish
Article number42
Pages (from-to)1-22
Number of pages22
JournalTransactions on Internet Technology (TOIT)
Issue number4
PublishedMar 2018


King's Authors


In online social networks, user can share a content that may violate the privacy of others. Recent approaches use agreement technologies to enable stakeholders of a post to discuss its privacy configurations. However, agreement should be established over multiple posts. A user can tolerate slight breaches of privacy in return of sharing posts themselves. Therefore, users can help each other preserve their privacy, viewing this as social responsibility. We develop a reciprocity-based negotiation that combines semantic privacy rules with utility functions. We evaluate our approach over multi-agent simulations where agents mimic users based on a user study that was conducted.

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