Public service media: Challenges for delivering universal public service in the public age

Alessandro D'Arma; Tim  Raats; Jeanette Steemers

Public service media: Challenges for delivering universal public service in the public age

Alessandro D'Arma, Tim Raats, Jeanette Steemers

Culture, Media & Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

In this chapter, we outline three key challenges that public service media
(PSM) organizations and national policymakers face as they strive to deliver universal
public service in the platform age. After theoretically contextualizing universality as a
central, yet inherently challenged, PSM value, we address the following challenges: (i)
how PSM organizations can strike a balance between audience universality and an
online-first approach; (ii) how PSM organizations can implement automated personalization
while upholding universality-related policy goals; and (iii) how policymakers
can ensure the prominence and discoverability of PSM content amidst the proliferation
of third-party video-on-demand services and smart TV devices.

Original language	English
Title of host publication	De Gruyter Handbook of Media Economics
Editors	Ulrike Rohn, Bjørn von Rimscha, Tim Raats
Place of Publication	Berlin/Boston
Publisher	DE GRUYTER
Chapter	35
Pages	511-525
Number of pages	14
ISBN (Electronic)	978-3-11-079344-4, 978-3-11-079349-9
ISBN (Print)	978-3-11-079342-0
Publication status	Published - 2024

Publication series

Name	De Gruyter handbooks in business, economics and finance
Publisher	De Gruyter

Keywords

public value
public service broadcasting
public service media
Video-on-Demand
portal
online first
digital first

Cite this

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title = "Public service media: Challenges for delivering universal public service in the public age ",

abstract = "In this chapter, we outline three key challenges that public service media(PSM) organizations and national policymakers face as they strive to deliver universalpublic service in the platform age. After theoretically contextualizing universality as acentral, yet inherently challenged, PSM value, we address the following challenges: (i)how PSM organizations can strike a balance between audience universality and anonline-first approach; (ii) how PSM organizations can implement automated personalizationwhile upholding universality-related policy goals; and (iii) how policymakerscan ensure the prominence and discoverability of PSM content amidst the proliferationof third-party video-on-demand services and smart TV devices.",

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author = "Alessandro D'Arma and Tim Raats and Jeanette Steemers",

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language = "English",

isbn = "978-3-11-079342-0",

series = "De Gruyter handbooks in business, economics and finance",

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Public service media: Challenges for delivering universal public service in the public age . / D'Arma, Alessandro; Raats, Tim ; Steemers, Jeanette.
De Gruyter Handbook of Media Economics. ed. / Ulrike Rohn; Bjørn von Rimscha; Tim Raats. Berlin/Boston: DE GRUYTER, 2024. p. 511-525 (De Gruyter handbooks in business, economics and finance).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Public service media

T2 - Challenges for delivering universal public service in the public age

AU - D'Arma, Alessandro

AU - Raats, Tim

AU - Steemers, Jeanette

PY - 2024

Y1 - 2024

N2 - In this chapter, we outline three key challenges that public service media(PSM) organizations and national policymakers face as they strive to deliver universalpublic service in the platform age. After theoretically contextualizing universality as acentral, yet inherently challenged, PSM value, we address the following challenges: (i)how PSM organizations can strike a balance between audience universality and anonline-first approach; (ii) how PSM organizations can implement automated personalizationwhile upholding universality-related policy goals; and (iii) how policymakerscan ensure the prominence and discoverability of PSM content amidst the proliferationof third-party video-on-demand services and smart TV devices.

AB - In this chapter, we outline three key challenges that public service media(PSM) organizations and national policymakers face as they strive to deliver universalpublic service in the platform age. After theoretically contextualizing universality as acentral, yet inherently challenged, PSM value, we address the following challenges: (i)how PSM organizations can strike a balance between audience universality and anonline-first approach; (ii) how PSM organizations can implement automated personalizationwhile upholding universality-related policy goals; and (iii) how policymakerscan ensure the prominence and discoverability of PSM content amidst the proliferationof third-party video-on-demand services and smart TV devices.

KW - public value

KW - public service broadcasting

KW - public service media

KW - Video-on-Demand

KW - portal

KW - online first

KW - digital first

M3 - Chapter

SN - 978-3-11-079342-0

T3 - De Gruyter handbooks in business, economics and finance

SP - 511

EP - 525

BT - De Gruyter Handbook of Media Economics

A2 - Rohn, Ulrike

A2 - von Rimscha, Bjørn

A2 - Raats, Tim

PB - DE GRUYTER

CY - Berlin/Boston

ER -

Public service media: Challenges for delivering universal public service in the public age

Abstract

Publication series

Keywords

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