TY - JOUR
T1 - Reframing art online through collective meaning-making
AU - Nguyen, Linh Dan
AU - Preece, Chloe
AU - Vom Lehn, Dirk
N1 - Funding Information:
We would like to express our sincere thanks to the management of the Asheville Art Museum, particularly Kristi McMillan and her Learning and Engagement team as well as Hilary Schroeder, for supporting the research wholeheartedly and kindly granting us permission to feature their programme as well as the video recordings of the sessions in this study. We would also like to thank the artists (Ms. Barry Huffman along with others) who have generously allowed us to feature the images of the artworks in the publication. We also extend our thanks to the participants of the programme. We also want to thank the editors and our anonymous reviewers for their insightful comments on previous versions of the article.
Publisher Copyright:
© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2023
Y1 - 2023
N2 - Building on the embodied consumption literature, we draw on Merleau-Ponty’s theory of art to consider how new modes of visibility arise in interactions between individuals online. Focusing on one particular virtual and collaborative museum programme, we use ethnomethodological analysis of interactions to analyse video recordings of virtual arts conversations. The analysis explores how participants render visible their orientation to each other and to the works of art discussed in the workshop. Thus, we can see how participants produce the sense and significance of works of art in, and through ‘intercorporeal interactions’ while participating in a virtual arts programme. Observations and findings from our research have significant implications for the strategic management of virtual consumer experiences.
AB - Building on the embodied consumption literature, we draw on Merleau-Ponty’s theory of art to consider how new modes of visibility arise in interactions between individuals online. Focusing on one particular virtual and collaborative museum programme, we use ethnomethodological analysis of interactions to analyse video recordings of virtual arts conversations. The analysis explores how participants render visible their orientation to each other and to the works of art discussed in the workshop. Thus, we can see how participants produce the sense and significance of works of art in, and through ‘intercorporeal interactions’ while participating in a virtual arts programme. Observations and findings from our research have significant implications for the strategic management of virtual consumer experiences.
UR - http://www.scopus.com/inward/record.url?scp=85176747645&partnerID=8YFLogxK
U2 - 10.1080/0267257X.2023.2274486
DO - 10.1080/0267257X.2023.2274486
M3 - Article
VL - 39
SP - 1710
EP - 1737
JO - Journal of Marketing Management
JF - Journal of Marketing Management
IS - 17-18
ER -