Reimagining Marketing Strategy: Driving the Debate on Grand Challenges

Ko de Ruyter, Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L Scott, Darren Dahl

Research output: Contribution to journalEditorialpeer-review

46 Citations (Scopus)
Original languageEnglish
Pages (from-to)13-21
Number of pages9
JournalJournal of the academy of marketing science
Issue number1
Publication statusPublished - Jan 2022

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