Reimagining Marketing Strategy: Driving the Debate on Grand Challenges

Ko de Ruyter; Debbie Isobel Keeling; Kirk Plangger; Matteo Montecchi; Maura L Scott; Darren  Dahl

doi:10.1007/s11747-021-00806-x

Reimagining Marketing Strategy: Driving the Debate on Grand Challenges

Ko de Ruyter, Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L Scott, Darren Dahl

Marketing : King's Business School

Research output: Contribution to journal › Editorial › peer-review

77 Citations (Scopus)

Original language	English
Pages (from-to)	13-21
Number of pages	9
Journal	Journal of the academy of marketing science
Volume	50
Issue number	1
DOIs	https://doi.org/10.1007/s11747-021-00806-x
Publication status	Published - Jan 2022

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Reimagining Marketing Strategy: Driving the Debate on Grand Challenges

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