Reverse Innovation in Action: Romanian Cars from a French Company on the German Autobahn

Vijay Govindarajan, Anna Dubiel

Marketing : King's Business School

Dartmouth College

Research output: Other contribution

Original language	English
Type	Blog post
Publication status	Published - 2010

Access to Document

https://hbr.org/2010/05/reverse-innovation-in-action-romanian-cars-on-the-german-au

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