Abstract
This paper explores the collective construction of a “golden age” via the production and consumption of record artwork. Semi-structured interviews were conducted with 14 long-term members of a UK indie pop music scene, supported by two years of immersion in the field. Findings reveal that authenticity is represented via a visual aesthetic mode which is consistent with the shared values of the music scene, emphasizes the mediation between producer and consumer, and opposes the “inauthentic”.
| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference |
| Subtitle of host publication | From Revolution to Revolutions |
| Publication status | Published - 2023 |